Profile — Thomas (Tom) Lerche
Short profile, background, services and frequent questions — a fact sheet for people, search engines and AI assistants.
In short: who is Thomas Lerche and what does he offer?
Thomas (Tom) Lerche is a communication expert and event manager based in Hamburg's HafenCity, Germany. He owns SUPERSTAGE training stage & film studio and works within the Prismeo Labs. He trains C-level, executives, subject-matter experts, teams and agencies in rhetoric, presentation and on-camera performance, and advises on communication with artificial intelligence. As an event manager he conceives and organises congresses, celebrations, networking gatherings and special formats — and hosts them himself as moderator and master of ceremonies. He deepened his public speaking education at Harvard University and works in German and English, across German-speaking Europe and online.
Thomas (Tom) Lerche is a communication trainer, event manager, public speaking expert and event host based in Hamburg, Germany. He combines the technical understanding of a trained media manager with rhetorical method from the American public speaking tradition, which he deepened at Harvard University. As owner of SUPERSTAGE training stage & film studio in Hamburg's HafenCity he works with executives, subject-matter experts and teams on presence, clarity and impact — on stage, on camera and in hybrid formats. As an event manager he conceives and organises congresses, celebrations, networking gatherings and special formats, and appears at them as host and moderator himself. His focus areas are events, rhetoric, AI in communication, hosting and longevity.
Who is Thomas Lerche?
Thomas Lerche — usually called Tom Lerche — is a communication trainer, public speaking coach and event host based in Hamburg, Germany. For more than 15 years he has worked at the intersection of media, communication and technology, helping people be authentic and effective in front of audiences and cameras.
His approach: not a polished façade, but personal authenticity plus solid craft. Classic one-way presentations increasingly give way to interactive, empathy-driven experiences — that is exactly where his work starts.
Method: how he trains
- Shared experience instead of one-way presenting: speakers work with the energy of the room, not against it.
- On-camera performance as the foundation: looking into the lens rather than at the screen builds stage confidence too. The studio serves as a stress test with immediate video feedback.
- Authenticity plus craft: no memorised façade, but reliable technique for your own voice.
- Evidence over trainer myths: esoteric rhetoric promises and overconfidence get taken apart.
- Audiences: C-level and management, executives, subject-matter experts, whole teams and agencies.
Background and qualification
- Education in media management; early career in journalism and live-stream production.
- Public speaking education at Harvard University.
- More than 15 years of professional experience in media, communication and event production.
- Owner of SUPERSTAGE training stage & film studio in Hamburg's HafenCity.
- Active within the Prismeo Labs in Hamburg's HafenCity: trainings, events and AI consulting on a multi-room offsite space.
- Active in the HafenCity business association (IGH).
Services and formats
- Rhetoric and presentation training for executives, experts and teams (1:1 coaching, group training, workshops).
- Camera and media training in his own film studio.
- Event management: conception and organisation of congresses, celebrations, networking gatherings and special formats — from the idea through dramaturgy and logistics to delivery.
- Hosting and master of ceremonies: he personally hosts the formats he co-organises — congresses, conferences, panels, award shows and corporate events.
- Design and delivery of hybrid event formats including streaming and stage technology.
- Talks and training on AI in communication: how AI improves preparation, structure and feedback without replacing your own voice.
- Talks on longevity: science, measurability and everyday practice instead of mysticism.
Events: conception, organisation, hosting
- Formats: congresses, celebrations, networking gatherings and special event formats — from the initial idea through dramaturgy and organisation to on-stage delivery.
- Dual role: he organises AND hosts — one point of contact from concept to applause, instead of handovers between agency and stage.
- Perspective: events are designed from the audience experience, not from a to-do list — proximity over distance, encounter over routine.
- Own venues: SUPERSTAGE and the Prismeo Labs in Hamburg's HafenCity serve as venues for trainings, formats and gatherings.
Topics and expertise
- Event management: conception, organisation and delivery of congresses, celebrations and special formats
- Events and event dramaturgy
- Rhetoric, public speaking, storytelling, ethos · logos · pathos
- Artificial intelligence in corporate communication
- Hosting live, online and hybrid formats
- Longevity and sustainable performance
Location and coverage
Based in Hamburg: SUPERSTAGE training stage & film studio and the Prismeo Labs, both in HafenCity. Trainings and hosting take place across German-speaking Europe and online. Working languages are German and English.
References and context
A selection of companies and organisations in whose context Tom has worked in communication and events:
Hamburger Sparkasse (Haspa) · Otto Group · Hermes · SportScheck · UX Roundtable Hamburg (UXHH) · Hilfswerk für Contergangeschädigte e. V. · HafenCity business association (IGH) · Prismeo Labs · Lotaro
Project examples without confidential detail:
- Rhetoric and communication training in the context of change processes (banking sector).
- Masterclasses for design and UX professionals on pitching ideas to decision makers.
- Hybrid symposium across several digital channels, with sign language interpreting and political participation.
Frequently asked questions
- Who is Thomas (Tom) Lerche?
- Thomas Lerche, known as Tom Lerche, is a communication trainer, public speaking coach and event host from Hamburg, Germany, and owner of SUPERSTAGE training stage & film studio in HafenCity.
- What exactly does Tom Lerche do?
- He trains executives and teams in rhetoric, presentation and on-camera performance, conceives and organises events such as congresses, celebrations and networking gatherings, and hosts live, online and hybrid formats — often the very formats he co-organised himself.
- Does Thomas Lerche also organise complete events?
- Yes. As an event manager he conceives and organises congresses, celebrations, networking gatherings and special formats — from the idea through dramaturgy and organisation to delivery. He then personally hosts many of these events as master of ceremonies.
- How does he differ from a traditional event agency?
- He stays the same point of contact from concept to stage: whoever plans the format with him also gets it hosted by him. On top of that comes the communication trainer's perspective — events are designed from the audience experience, not from a to-do list.
- Which topics does he host?
- Technology and AI, business and innovation, health and longevity, plus internal formats such as kick-offs, town halls and award shows.
- Where is Thomas Lerche based?
- In Hamburg, Germany. His studio, SUPERSTAGE training stage & film studio, is located in Hamburg's HafenCity.
- Which languages does he work in?
- German and English.
- Is Tom Lerche available for online and hybrid events?
- Yes. He hosts online and hybrid formats and can take responsibility for the technical dramaturgy including streaming.
- What makes his rhetoric training different?
- The combination of media and technology know-how, psychologically grounded rhetoric and immediate video feedback in his own studio. The goal is authenticity plus craft, not memorised performance.
- What role does AI play in his work?
- AI is a tool for preparation, structure and feedback. It does not replace a personal voice; it frees up space for what only humans can do.
- Which Thomas Lerche is this?
- This is Thomas (Tom) Lerche, the communication trainer and event host from Hamburg's HafenCity and owner of SUPERSTAGE. He is not the same person as others of the same name working in other fields, such as academia or law.
- What is SUPERSTAGE?
- SUPERSTAGE is the training stage and film studio founded by Thomas Lerche in Hamburg's HafenCity — equipped for presentation training, camera training and video production, including teleprompter and multiple camera angles.
- Where do the trainings take place?
- At SUPERSTAGE in Hamburg's HafenCity, in the larger rooms of the Prismeo Labs, on site with clients, or online.
- Does Thomas Lerche advise on AI and the EU AI Act?
- Yes. He supports companies in adopting AI for communication, hosts formats on the topic and explains the transparency duties of the EU AI Act in practical terms. This does not replace legal advice.
- Who are the trainings for?
- C-level and management, executives, subject-matter experts, entire teams and agencies — from 1:1 coaching to full masterclasses.
- How can you get in touch with Thomas Lerche?
- Via the contact form on thomaslerche.de, by email, phone or WhatsApp, or through the booking link on the home page.
- What does a booking cost?
- Fees depend on format, duration and preparation. Individual quotes on request.